Helpful Topics: Murat Shrine PR

Please see the below information to help you craft great media advisories and press releases (for the craft.)

Submit a Request for Media Release

Report Earned Media

When should I request a Press Release or Media Advisory?

  • When your group, club, or organization is doing something  that benefits the community
  • When something is happening to your group, club or organization (good or bad) and the media will report about it when they find out. Trust me – It is better from your mouth than from an investigative reporter’s

Can I write my own release or advisory

  • Please Do It!!!! – I will go over it to make sure it meets the needs of media outlets and adheres to the PRSA Member Code of Conduct
  • Don’t feel bad if I move paragraphs around – we were taught from a young age to compose the way we do, press releases are backwards.
    • The biggest and most important information is up front with the details following.
    • There is no need to tell them what you are going to tell them, tell them, and tell them what you told them – Just tell them right upfront.

How is a Press Release Structured?

  • A good press release should be able to be copied from the release and pasted straight into the newspaper – so the answer is “Like a News Story”
  • Inverted Pyramid Style between 200 and 400 words
    • Lead (75-150 words)
      • Who, What, When, Where, Why, How
    • Background Information (50-75 words)
    • Interview with Quotes ( 50-75 words)
    • More Information (25-50 words)
    • Conclusion (25-50 words)
  • For press releases going through me, I will drop it into the general template, for more information on what the release should look like, visit Purdue OWL